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TYPOGRAPHY
TYPOGRAPHY
Client Branding
Fall 2019
Megan Wren Music
Since 2016, I have worked as the graphics and brand designer and photographer for midwest musician Megan Wren. In 2019, we underwent a redesign of her branding and identity. Through personal meetings of exploration of her lyrics and goals, a tarot card inspired poster design, new logo and accompanying print materials were created.

Goal: Understanding and defining Wren's current messaging
Musical influences & the artist's lyrics sparked a Moon tarot-card poster design project, from which grew a new logo that was more representative of the Wren's messaging.
Originally intended as an exercise to understand Wren's messaging, we found parallels in Wren's lyrics and the meaning of the Moon tarot card, and customizing this with a blended sun-moon and a take on her Pisces zodiac sign.



Logo
Application: Developing Wren's branding
Upon recieved enthusiasm of the sun-moon focal point, we decided to translate this into a logo design and all-new brand assets.
2018 Logo
September 2019 Logo



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