TYPOGRAPHY
TYPOGRAPHY
Bijou Karman x Fossil
In-store visuals, print, packaging
My role as an intern at Fossil Group was to support the Fossil Creative Department through ideation, research, concepting, and execution of graphic design for in-season channels. My work spanned from posters and store visuals to web and email design to special drop packaging and more. For the limited-edition International Women’s Day capsule by artist Bijou Karman, my designs include print, packaging, and store visuals.
Story Card
Objective: Bring the collab and artist's work to life through exciting environmental and printed visuals
Bijou Karman's paintings are filled with bold color and pattern, something that I aimed to bring into all materials for the limited-edition drop and the events surrounding it.
In-store watch pedestal
Display table with appliqués and story card
Invitation + Window Signage
Gallery wall signage
Gallery wall share cards
Application: Creating packaging for the influencer box
Drops such as this are shipped to influencers in specialized packaging. The challenge here was creating an exciting experience and sharing the non-profit information while limited to putting stickers on existing plain boxes.
This involved creating a story card, lining stickers, a hang tag, and other packaging elements for the large and small special collection boxes sent to influencers.
Large influencer box