Make Time for Good

The goal of the Fossil Creative Department is to create innovative marketing campaign assets to support global omnichannels. My role as an intern was to support the Creative Dept. through ideation, research, concepting, and execution of graphic design for
in-season channels. My work spanned from posters and store visuals to web and email design to special drop packaging and more. 
 

The Fossil Creative Dept. tasks their interns with a self-directed intern project, working to develop a marketing campaign directed towards Gen Z that lives across at least two channels, adhering to Fossil's authentic style. For this project, I created an omnichannel campaign with the goal of reworking Fossil's "Make Time for Good" philanthropy to
be accessible and exciting to young consumers, creating lasting Fossil brand loyalty and involvement for the changemaker generation.