The Fossil Creative Dept. tasks their interns with a self-directed intern project, working to develop a marketing campaign directed towards Gen Z that lives across at least two channels, adhering to Fossil's authentic style. For this project, I created an omnichannel campaign with the goal of reworking Fossil's "Make Time for Good" philanthropy to be accessible and exciting to young consumers, creating lasting Fossil brand loyalty and involvement for the changemaker generation.